Market fairs in East China's Shandong province are filled with the Chinese New Year atmosphere as the Spring Festival holiday approaches, as well as the optimization of pandemic prevention and control measures. The market fairs offer a place to buy Chinese New Year decorations, as well as promote cohesiveness within the community.

People buy local specialties at the Zhonggong market fair in Jinan, capital of Shandong province. With a history of more than 2,000 years, the Zhonggong market fair is the closest southern mountain market to Jinan's downtown area. Customers can find a variety of original ecological agricultural products at the market fair. [Photo/Dazhong Daily]

A vendor sells Zhoucun sesame seed cakes, a traditional snack originating from Zhoucun village in Zibo, Shandong province, at the Zhoucun market fair. [Photo/Iqilu News]

People select traditional decorations for Chinese New Year at the Xuzhuang market fair in Zaozhuang, Shandong province. The Xuzhuang market fair was established during the Qing Dynasty (1644-1911), and dates back more than 300 years. [Photo/WeChat account: sdxcweixin]

Customers can buy various kinds of seafood at the Andongwei market fair in Rizhao, a coastal city in Shandong province. [Photo/WeChat account: sdxcweixin]

People select traditional handicrafts at the Licun market fair in Qingdao, Shandong province. With numerous stalls and stands, the Licun market fair is one of the most bustling outdoor marketplaces in Shandong. According to a chronological record from the early 17th century, the village fair was one of the most important large-scale fairs in the county, and in the late Qing Dynasty (1644-1911), it impacted surrounding areas for a hundred miles. Now, Licun village fair has transformed from a food trading bazaar to a comprehensive market, occupying an area of over 300,000 square meters. [Photo/WeChat account: sdxcweixin]

Customers buy dried fruit at the Huangwu market fair in Yantai, a coastal city in Shandong province. With a history of more than 100 years, the fair is famous for its large scale and full range of goods and low prices. [Photo/WeChat account: sdxcweixin]