A group of foreign social media influencers visits Zhoucun commercial town in Zibo. [Photo provided to chinadaily.com.cn]

The "Daka China" 2022 Online International Communications Event kicked off on Aug 31 in Zibo city, in East China's Shandong province and runs for three days.

The word "daka" is a popular term in Chinese social media, referring to traveling to famous scenic spots or eating delicious food and later sharing that online.

The Daka China event's main focus is on the beauty of the country's environment, culture and folklore, among other things. Its goal is to invite more people around the world to experience Chinese culture and share their travel adventures via social media.

The event is organized by the web news and entertainment platform CRI Online, operated by China Media Group and the Cyberspace Administration of Shandong province, to explore the magnificent landmarks and profound cultural heritage in Shandong province.

Internet influencers from all over the world – including the UK, Angola and Pakistan – are participating. They are set to explore Zibo's landmarks and record their trips in the city and in Jinan, capital of Shandong, through their lenses.

A foreign girl in a delicate hanfu dress – traditional Chinese apparel – tries her hand at using an ancient grinding tool in Zhoucun commercial town. [Photo provided to chinadaily.com.cn]

Foreign friends learn how to make balls for cuju. [Photo provided to chinadaily.com.cn]

During their stay in Zibo, they will taste the local cuisine, take a stroll in Zhoucun commercial town, watch a game of cuju – an ancient form of football which resembles modern soccer – and appreciate the ceramics and colored glazed artworks of the city.

What's more, they will also try their hand with pure electric motorcycles with excellent acceleration and head out to Shuijing Jie, one of the most fashionable streets in Zibo.

To share the charms of traditional Chinese culture worldwide, CRI Online will provide coverage through multilingual and integrated media platforms and the internet influencers are also sharing what they have seen and heard at the event on social media.