Qingzhou flower industry soars on new tech

(chinadaily.com.cn)| Updated : 2022-07-14

Print Print

Hosts are working hard to sell flowers via live streaming platforms at the Qingzhou Flowers E-commerce Industrial Park. The park's broadcasting rooms are all free to use for anyone looking to sell flowers via livestream.


A merchant sells flowers via live streaming platforms in Qingzhou. [Photo/Iqilu News]

The park also has three warehouses which offer packing and express services for flower live streaming e-commerce merchants.

The park is currently home to 35 flower merchants with annual sales of more than 1 billion yuan ($148 million).

Qingzhou has been ramping up efforts to adopt new business models and technologies to boost the high-quality development of the local flower industry. By the end of April, the city's flower e-commerce transaction value had reached 1.36 billion yuan.

Qingzhou has continued to increase investment in innovation and research and development so as to support the development of leading enterprises in the flower and seedlings industry.

Qingzhou has developed 15 new flower varieties and has maintained long-term and stable technical cooperation with Tsinghua University, Beijing Forestry University, National Aerospace Breeding and Seedling Center and other institutions.


Qingzhou has a booming flower industry. [Photo/Iqilu News]

Qingzhou has been hosting the China (Qingzhou) Flower Expo annually since 2001.

Over the last 20 years, the flower expo has grown into a national-level flower expo. It has an average indoor exhibition area of 100,000 square meters, more than 14,000 exhibitors, and a total on-site transaction value of 1.15 billion yuan.

The city's flower planting area spans 8,733.33 hectares and has an annual output value of 9.5 billion yuan.