Shandong company aims to build renowned cosmetic brands

(| Updated : 2022-03-14

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The first batch of "Shandong Good Products" list includes three skincare brands developed by Shandong Freda Biotechnology Co, one of the country's major providers of sodium hyaluronate. The company is located in Jinan, Shandong's capital.


Cosmetics products developed by Shandong Freda Biotechnology Co [Photo/Dazhong News]

The three brands are Freda's hyaluronic acid skin care brand Rellet, micro ecological science skin care brand Dr Alva, and the high-end skin care brand Shenan.

Since its inception in 1998, Freda has been focusing on independent research and development of skin care technologies, as well as the production of cosmetics with pharmaceutical standards, in order to help homemade cosmetics firms thrive.

According to the company, Freda's sales revenue surpassed 220 million yuan ($34.62 million) from January to the end of February this year, up 146.7 percent year-on-year and far ahead of the industry market.

Freda, as China's hyaluronic acid industry leader, has pioneered the mass production of hyaluronic acid raw materials, as well as its use in medicine, food, cosmetics, and other industries.


Shandong Freda Biotechnology Co's research and development team [Photo/Dazhong News]

The firm has three national-level scientific research platforms, 14 provincial-level platforms, and 171 patents in its portfolio. It has earned the national Science and Technology Progress Award's second prize three times.

It has built a smart cosmetics production base, which has automatic cosmetics production lines, high-level testing instruments, and factories in line with the GMP's standard requirements.

"As a leading enterprise in the cosmetics industry in Shandong province, Freda's original aspiration and mission is to produce safe, reliable and effective skin care products for consumers and create beauty for mankind," said Gao Chunming, the company's general manager.


Shandong Freda Biotechnology Co's smart factory [Photo/Dazhong News]