On Feb 1, 2022, the first day of the Lunar New Year of the Tiger, the Chinese New Year feature "2022 Chinese New Year: Filipino-Chinese People Celebrate the Year of the Tiger", produced and presented by the Confucius Institute of Sun Yat-sen University and Ateneo de Janeiro University, was broadcast on many mainstream TV and online platforms in the Philippines.

The winning entries of the 2021 Lu Cuisine Innovation Competition, "Oligosaccharide Rhubarb Fish" and "Hongfu Dafu Dashi (Four Desserts)", presented by the Shandong Station of China Central Radio and Television (CCTV), were broadcast on the special programme "Chinese New Year Cuisine". These two new dishes have gained a lot of attention since they first appeared in the Philippines and have opened up a new international dimension for the spread of new Lu cuisine.

The Chinese New Year feature programme "2022 Chinese New Year: Filipino-Chinese People Celebrate the Year of the Tiger" was broadcast on mainstream cable/digital TV channels such as RNG Luzon, Channel One Global, Global Pinas TV 168 and IBC13, Clean Channel News Network/Clean Living Channel, Get Reel, Pinoy Entertainment Guide, Mulat and other Chinese TV channels and online platforms. Channel, Get Reel, Pinoy Entertainment Guide, Mulat and other digital TV channels, as well as Chinese TV stations such as Filipino-Chinese TV and Filipino-Long.com, and major online platforms. Among them is RNG Luzon, a national emerging commercial terrestrial television station founded by a member of ABS-CBN, the former largest commercial television station in the Philippines, which is licensed by the state for use as a terrestrial television channel and is broadcast on Channel 44 and can also be viewed on DTT or any digital television, as well as having a large online audience.IBS13, on the other hand, is a free-to-air public television station with a 2016 with a market share of 0.15%. Filipino-Chinese TV is broadcast every Sunday on IMC13 and BEAM TV, and is the only Chinese-language TV station in the Philippines. 

The programme consists of five episodes of 15 minutes each, with the following themes: Chinese New Year historical stories and cultural implications, traditional Chinese New Year customs and celebrations of the Chinese and Filipino people, Chinese and Filipino Chinese New Year food, Chinese New Year auspicious ornaments, and new elements of the new normal and new Chinese New Year; telling traditional Chinese culture and Chinese stories to international friends from various dimensions such as history and reality, tradition and contemporary, local and international.

The broadcast of one of the programmes related to the New Lu Cuisine has become one of the examples of telling the Chinese story to the world.

The Confucius Institute at Sun Yat-sen University - Ateneo de Philippines is the first Confucius Institute in the Philippines and the 12th in the world. The Confucius Institute has 180 teachers and over 10,000 students enrolled each year.

The Confucius Institute has been working with the City of Manila, the Chinese Embassy, the Philippine Chamber of Commerce, the largest Chinese community in the Philippines, and the Federation of Filipino-Chinese Associations to organise Chinese painting exhibitions, Chinese New Year parties, and the "Filipino-Chinese Traditional Culture Festival" during the Lantern Festival. They have become a branded series of events in the Philippines.

Since 2016, the Philippine government has designated the first day of Chinese New Year as a public holiday.