The 5th China Time-honored Brand (Shandong) Expo kicked off at the Shandong International Convention and Exhibition Center in Jinan, Shandong province on Sept 23, with the goal of promoting time-honored brands and cultural heritage items. The expo will run until Sept 25.

More than 200 people, including government officials, exhibitors and purchasers, participated in the opening ceremony. A series of events, such as the Brand Development Summit Forum, will be held simultaneously during the expo.

"Since its establishment in 2017, the China Time-honored Brand (Shandong) Expo has built a comprehensive platform for exchanges and the development of time-honored enterprises," said Wang Hongping, deputy director of Shandong Provincial Department of Commerce.

The expo features eight themed exhibition areas covering food, health care, as well as intangible cultural heritage items. A total of 617 time-honored enterprises and brands from 25 provinces are being showcased, with China's first time-honored live broadcast base being launched during the expo.

In addition, the expo is offering various benefits for consumers like special discounts and coupons to attract visitors.

Crosstalk performances are staged at the 5th China Time-honored Brand (Shandong) Expo in Jinan, Shandong province. [Photo/IC]

Attendees visit the food exhibition area at the 5th China Time-honored Brand (Shandong) Expo in Jinan, Shandong province. [Photo/IC]