The second China International Cultural Tourism Fair is underway in Jinan, Shandong province, showcasing more than 500,000 cultural exhibits from 22 provinces and 17 cultural tourism institutions across China.

The fair features 10 themed exhibition areas covering cultural tourism, animation, Shandong handmade artworks, creative design, rural revitalization, Shandong delicacies, as well as "the Belt and Road."

The exhibition will last until Sept 20, with a series of cultural performances being held during the event.

Yellow River culture is a highlight of the second China International Cultural Tourism Fair. [Photo by Wang Qin/WeChat account: jnslyj]

Shandong handmade products are exhibited in the event covering black pottery artworks, kites, and embroideries. A 600-square-meter exhibition area is set up for handmade products in Shandong province. [Photo by Wang Qin/WeChat account: jnslyj]

Visitors look at a huge kite at the second China International Cultural Tourism Fair in Jinan, Shandong province on Sept 16. [Photo/VCG]

A visitor takes photos at the animation exhibition area during the fair on Sept 16. [Photo/VCG]

Intangible cultural heritage items are displayed at the fair on Sept 16. [Photo/VCG]

The Jinan booth at the second China International Cultural Tourism Fair in Jinan, Shandong province [Photo/VCG]

Visitors experience an immersion projection at the second China International Cultural Tourism Fair in Jinan, Shandong province on Sept 16. [Photo/VCG]