A total of 21 companies from Shandong province are showcasing their products at the 2021 China Brand Day event, which opened in Shanghai on May 10.

Over 600 domestic companies exhibit their products at the 2021 China Brand Day event. [Photo provided to chinadaily.com.cn]

According to officials from Shandong Provincial Department of Commerce, the province's companies are showcasing their latest products which cover areas such as high-end equipment, new generation of information technology, modern and efficient agriculture, new energy and new materials and cultural creativity.

In recent years, Shandong has been ramping up efforts to foster new growth drivers, cultivate high-end brands and promote high-quality development.

By the end of 2020, Shandong had won two China Quality Awards and was nominated for 14 other awards. There were 1.51 million valid registered trademarks in the province and 8,695 registered trademarks in Madrid International.

The province has 79 products protected by geographical indications and 773 geographical indication trademarks, making it the first province in China to have more than 700 geographical indication trademarks.

The three-day China Brand Day event focuses on promoting indigenous brands.