A series of cultural creative products have been highlighted at the "Friendly Shandong" official stores on Chinese e-commerce websites such as Tmall and JD to welcome the Chinese Lunar New Year.

A series of cultural creative products have been highlighted at the "Friendly Shandong" official online stores. [Photo/dzwww.com]

According to the Shandong Provincial Department of Culture and Tourism, the products were selected from award-winning works of the provincial cultural and creative competitions in 2020.

Shandong officials said that from Jan 27 to Feb 28, discounts and coupons will be offered to consumers to purchase these creative cultural products, which include stationery, crafts, accessories, cosmetics, food and porcelains.

A wide and diverse variety of cultural creative products are available at the "Friendly Shandong" official online stores. [Photo/dzwww.com]

The Shandong Provincial Department of Culture and Tourism has launched a slew of measures to boost the development of various aspects of the local cultural creative industry, such as design, R&D, production, sales, and brand building. This move is aimed at preserving and developing traditional handicrafts and other forms of intangible cultural heritage, as well as unleashing cultural and tourism consumption potential.