InterContinental Hotels Group (IHG), a British multinational hospitality company, will open two high-end hotels in Zibo, Shandong province.

HUALUXE, the first international luxury hotel brand from IHG which is tailored for Chinese guests, and Holiday Inn Express, an IHG brand catering to the mid-scale market, will open branches in Zibo.

The two hotels, which will occupy about 70,000 square meters and cost $100 million, will be located in the Zibo National New & Hi-tech Industrial Development Zone.

According to local officials, the hotels will significantly enhance the service capacity of the Zibo High-tech Zone and play an important role in enhancing the city's image and development and driving industrial agglomeration.

IHG is one of the world's leading hotel companies. It has 842,749 guest rooms and 5,656 hotels across nearly 100 countries.

According to Jolyon Bulley, CEO of IHG Greater China, more than 450 luxury hotels have opened in more than 20 Chinese provinces and cities between 1984, when the company entered the Chinese market, and the end of 2019. Another 393 hotel projects are currently under construction, he added.

Zibo's specialties such as ceramics and colored glaze products will be featured in the new hotels. [Photo provided to chinadaily.com.cn]

Zibo's traditional culture will be highlighted in the hotels' design. [Photo provided to chinadaily.com.cn]

A design rendering of the guest room at HUALUXE Zibo [Photo provided to chinadaily.com.cn]

A design rendering of the restaurant and corridor at HUALUXE Zibo [Photo provided to chinadaily.com.cn]