The opening ceremony for the 2020 China (Pingyin) Rose Cultural Festival is held on May 7. [Photo/iqilu.com]

The opening ceremony for the 2020 China (Pingyin) Rose Cultural Festival was held on May 7 via an online broadcast.

Professional experts, academicians, entrepreneurs and foreign businessmen presented their best wishes for the festival through videos.

The festival will be held offline but, due to the epidemic, will also combine online promotional activities with support from Alibaba Group. Several high-quality products made from rose flowers will be sold online.

Representatives at home and abroad express their best wishes for the opening of the 2020 China (Pingyin) Rose Cultural Festival on May 7. [Photo/iqilu.com]

China's top livestreaming celebrity, Viya, was invited as the global promotional ambassador for Pingyin roses.

The festival is also set to launch several tourist routes through the roses to attract more visitors to the countryside to enjoy the sea of flowers.

Pingyin county is considered the home of Chinese roses owing to its unique geographical and geological conditions. Rose cultivation in the area can be traced back over 1,300 years.

The rose processing products in the area have been exported to the United States, Japan, Singapore, Denmark, the Netherlands, Australia and 16 other countries and regions.

The China (Pingyin) Rose Cultural Festival will last for one month.

A view of a rose flower field in Pingyin county [Photo/iqilu.com]