The launching ceremony for first European factory of Linglong Tire is held in Serbia on March 30. [Photo provided to chinadaily.com.cn]

Linglong Tire, a tire manufacturer headquartered in Zhaoyuan, a county-level city under Yantai's governance, began building its first factory in Serbia at a launching ceremony on March 30.

The factory, located in Zrenian Free Trade Zone, Serbia, is the second project of Linglong Tire built in overseas market.

With a planned land area of 130 hectares, the project is expected to achieve an annual output of 13.62 million radial tires of various high performance levels and generate annual sales revenue of $600 million.

The project aims to build an intelligent, automatic and green tire factory using artificial intelligence, mobile sensing, industrial big data and industrial robots technology.

Europe enjoys a developed automobile industry. The factory will improve the timeliness of supply and service quality to European automobile factories and promote the construction of an overseas marketing network.

Linglong Tire is making efforts to adjust the product structure of the company to further promote its brands across the European market.

In addition, after completion, the project will create 1,200 jobs for local people.