Shandong Dong-E-E-Jiao Co Ltd, a leading traditional Chinese medicine producer signed a strategic cooperation agreement with Korean Ginseng Corp (KGC), a heavyweight in South Korea's herbal markets on Nov 26 in Liaocheng, Shandong province, to join hands in the health industry.

According to the strategic cooperation agreement, the two sides will share production materials and commercial channels, as well as cooperate in the research and development of new products.

"Dong-E-E-Jiao and KGC are two eminent health industry enterprises from China and South Korea. Both of us are committed to becoming world-class comprehensive enterprises in the industry and making unremitting efforts for human health," said Qin Yufeng, chairman of Dong-E-E-Jiao Co Ltd.

Shared goals in premium quality, high-end brands, authentic raw materials and product safety are the solid foundation for in-depth cooperation between the two sides, said Qin.

"We desire to promote traditional Chinese medicine to the world through transnational cooperation, bringing authentic and high-quality products to global consumers and improving TCM's worldwide recognition.”

Kim Jae Soo, president of KGC, said that it was a precious opportunity to work with Dong-E-E-Jiao to pave new development in traditional medicine and health supplements.

"Ejiao and Korean ginseng have been considered valuable and mystic materials for thousands of years in oriental countries including South Korea, Japan and China. Through concerted efforts, I hope that the two sides can achieve innovative developments in the industry and create new health supplements for the improvement of people's health," said Kim.

Shandong Dong-E-E-Jiao Co Ltd, founded in 1952, is the largest Chinese ejiao maker by market share. Ejiao is essentially donkey hide gelatin, and has for 3,000 years been said to improve blood circulation and boost energy levels.

Ginseng has been used for improving overall health. It has also been used to strengthen the immune system and help fight off stress and disease. Cheong Kwan Jang by KGC is one the world's best-selling Korean red ginseng brands.

The signing ceremony for strategic cooperation between Shandong Dong-E-E-Jiao Co Ltd and Korean Ginseng Corp is held on Nov 26 in Liaocheng, Shandong province. [Photo provided to chinadaily.com.cn] 

Qin Yufeng (right), chairman of Dong-E-E-Jiao Co Ltd and Kim Jae Soo, president of Korean Ginseng Corp, pose for a photo at the signing ceremony. [Photo provided to chinadaily.com.cn]

Participants for the signing ceremony pose for a group photo. [Photo provided to chinadaily.com.cn]

The retro ejiao academy of Shandong Dong-E-E-Jiao Co Ltd. [Photo provided to chinadaily.com.cn]