Shandong Supermaly Generating Equipment Co, located in the Weifang Hitech Industrial Development Zone, has improved the thermal efficiency of its gas power generator by more than 38 percent through adopting a new technology developed by Shandong University this year.

Supermaly has long been committed to promoting innovation to support many of its longterm goals. It is the latest move by the manufacturer of industrial electricity generators to promote the commercialization of research results.

The company that has an annual sales revenue of more than 100 million yuan ($14.35 million), and has registered 32 patents and more than 90 percent of its products are sold in the overseas market.

"Supermaly has targeted demand from mid to high-end markets. We focus on the development of fuel and gas power generators, production and sales," said Chen Guangliang, deputy general manager of Supermaly. "We have pressing demand for advanced technologies when companies grow fast."

In recent years, Supermaly has partnered with leading universities and institutes such as Shandong University and Tianjin University to support its R&D. It has also commercialized many domestic and international leading technologies to support the growth of the company.

Its efforts have generated returns, with the company developing more than 200 different products.

Its products are widely used in sectors such as railways, telecommunications and are adopted in some high-rise buildings. Supermaly's sales network has expanded to more than 40 countries and regions including Africa, Europe and Southeast Asia.

The management of Supermaly believe that technology-based commercialization is not equivalent to purchasing a patent or achieving research results - the gap between results and industrialized products should be filled.

In Supermaly, every new technology is tested, developed, applied in real cases and promoted to see if it can be used to make new products, techniques, new materials and even form a new industry.

This year, the company joined with professor Zhang Junhong from Tianjin University in working to further reduce noise from power generating equipment. They looked at reducing levels of 100 to 125 decibels to less than 60 decibels.

Its newly designed power generator is also 8 percent smaller than the previous model, according to the company.

"Supermaly will focus on developing a power generator cloud-based monitoring center and constructing of new energy vehicle power charging stations based on big dipper positioning," Chen added.

The new technologies will expand Supermaly's product offerings and establish a strong foundation to support the company's internationalization and future development.

Zhuang Jian contributed to this story.