People visit the wine exhibition at the launch ceremony of the Wine and Quality Life Festival in Yantai. [Photo/WeChat ID: yantaifabu]

The launch ceremony of the 2022 Shandong Consumption Season Yantai session - the Wine and Quality Life Festival - kicked off on June 4 in Yantai city, Shandong province.

The Yantai session includes a wine exhibition, three interactive zones, and a nightlife zone.

As an international wine city, Yantai will host a series of activities revolving around wine tasting and wine consumption.

To encourage consumption, Yantai plans to issue consumption coupons worth a total of 260 million yuan ($38.86 million). Coupons for cars were issued on May 28 and coupons for home appliances will be issued this month. Coupons for catering totaling 10 million yuan will be issued in batches starting from June 18.

According to the local commerce bureau, since the beginning of this year, Yantai has rolled out a number of policies and launched a host of promotional events to boost consumption.