The 2024 Tai'an consumption season and Mount Tai beer carnival will commence on Aug 21 at the picturesque Tianping Lake Scenic Area in Tai'an, promising a week-long celebration of beer, food, and culture.

The carnival will feature a variety of activities, including a grand opening ceremony, unlimited beer tastings, stargazing camping, food tastings, thematic parades, and mesmerizing music fountain shows. Relying on the unique natural beauty and amenities of Tianping Lake, the event aims to immerse attendees in the rich culture of Tai'an while they enjoy delicious food and refreshing beverages.

To enhance the visitor experience, a series of promotional activities will be offered, such as discounted package deals on Douyin (a popular social media platform) and exciting beer games. Lucky draws for free drinks will also be held throughout the event, ensuring that every attendee can enjoy the festivities to the fullest.

The carnival will also showcase a variety of local delicacies and products from time-honored brands which exemplify the city's rich cultural heritage and unique charm.

The beer carnival is set to become a new city trademark, elevating its image and contributing to the development of cultural tourism.