Visitors attend the opening ceremony of night fair cultural festival. [Photo by Zhao Che/provided to chinadaily.com.cn]

A night fair cultural festival kicked off in Feicheng, a county-level city of Tai'an, Shandong province on April 28.

Boasting obvious characteristics, beautiful night scenery, and rich activities, major night fair blocks have become a great place for visitors to enjoy leisure and entertainment activities, and serve as "new business cards" for urban vitality.

The fairs are no longer limited to the traditional model of "Snack Streets" as the local government has made efforts to seize the new trend of cultural and tourism integration, seize new opportunities for consumption upgrading, and launch a new model of "nighttime cultural and tourism consumption".

Feicheng is focusing on new business formats of cultural tourism integration of night markets, night entertainment and accommodations, and has rolled out various cultural festivals and temple fairs to attract more visitors.

Visitors eat snacks at the night fair in Feicheng. [Photo by Zhao Che/provided to chinadaily.com.cn]