A night view in Tai'an, Shandong province [Photo/dzwww.com]

The fifth Tai'an Cultural and Tourism Consumption Season will be held in early April with a series of activities and coupons to be launched in an effort to boost consumption in the culture and tourism sectors.

The first batch of coupons, valued at 200,000 yuan ($30,481.76) will be launched at the opening ceremony. The coupons can be used to buy a wide range of products and services, including admission to art and cultural performances, tickets to scenic spots, cultural and creative products, and tourist routes.

The activities will focus on the city's intangible cultural heritage items, famed attractions, and cultural performances.

More efforts will be made to boost the city's nighttime economy by promoting its nighttime tourism attractions such as Tai'an Old Street Scenic Area and Tai'an West Lake.

Officials said that the event will take full advantage of the role of cultural and tourism consumption in leading industrial transformation and upgrading.