The province of Shandong in East China promoted its unique ice and snow tourism resources, cultural products and intangible cultural heritages at the ITB Berlin via online channels from March 9 to 12.

Created in 1966, international travel trade show ITB Berlin is one of the most powerful B2B platforms in the industry. This year, affected by the global COVID-19 pandemic, the latest edition went online for the first time.

According to the organizing committee, about 65,700 users, among whom two-thirds are from abroad, took part in the digital event.

According to the Shandong Provincial Department of Culture and Tourism, attending the event helps lay a foundation for the recovery of the inbound tourism market as the pandemic wanes, as well as contribute to the province's efforts in promoting local cultural and tourism resources overseas.

Shandong-based travel agencies and cultural institutions also took part in the event.