The first China International Cultural Tourism Fair is being attended by 37 countries and regions as well as 27 domestic provinces. The fair gives visitors the chance to experience different exotic cultures and ethnic customs.

The first China International Cultural Tourism Fair is held from Sept 16 to 21 in Jinan, capital of Shandong province. [Photo/dzwww.com]

Exquisite porcelain products exhibited at the Iranian booth have drawn much attention. [Photo/dzwww.com]

Hand drums from African countries are exhibited at the first China International Cultural Tourism Fair. [Photo/dzwww.com]

Visitors try playing creative musical instruments at the first China International Cultural Tourism Fair. [Photo by Wang Feng/provided to chinadaily.com.cn]

Visitors experience VR products at the first China International Cultural Tourism Fair. [Photo by Wang Feng/provided to chinadaily.com.cn]

Cultural shows are staged at the Zaozhuang exhibition area. [Photo by Wang Feng/provided to chinadaily.com.cn]

A folk artist makes clay figurines at the first China International Cultural Tourism Fair. [Photo by Wang Feng/provided to chinadaily.com.cn]

Visitors take photos of lotus-themed products at the Jinan exhibition area. [Photo by Wang Feng/provided to chinadaily.com.cn]

Intricate and lifelike colored glaze products attract many visitors at the Zibo exhibition area. [Photo by Wang Feng/provided to chinadaily.com.cn]

Jinan shadow puppetry, one of the city's representative intangible cultural heritage items, is performed at the expo. [Photo by Wang Feng/provided to chinadaily.com.cn]