The Shandong "summer consumption month" event, designed to stimulate the cultural and tourism sector during the summer holiday period, kicked off on Aug 7 in the city of Linyi. 

As part of this year's Shandong Culture and Tourism Consumption Season, the event saw the distribution of consumption vouchers worth 2 million yuan ($287,800) to boost consumption recovery and shore up a tourism market hit hard by the novel coronavirus.

More than 160 activities will take place, covering cultural and artistic performances, exhibitions, lectures, tourism promotions and traditional cultural experiences.

The Shandong Culture and Tourism Consumption Season is a major brand event in Shandong. It promotes the province's cultural and tourism industries as well as enriching the social lives of citizens.

This year, Shandong has issued coupons worth 129 million yuan to the public since the launch of the consumption season on April 25. In turn this has generated 581 million yuan in direct consumption.

The Shandong summer consumption month event opens on Aug 7 in Linyi. [Photo/iqilu.com]

The launch ceremony of the summer consumption month [Photo/iqilu.com]