Shandong plans to launch more activities and coupons to promote the recovery of its cultural and tourism markets during summer vacation season, according to the Shandong Provincial Department of Culture and Tourism.

A news conference was held by the department on Aug 5 to announce plans for the month-long summer tourism season.

People receive coupons via mobile phones in Shandong province. [Photo/dzwww.com]

Over 160 activities will be held across the province to drum up consumer spending, including more than 70 cultural activities, covering exhibitions, lectures, training courses, competitions, and fitness activities.

There will also be over 30 activities promoting the province's tourism products, including driving tours, Shandong time-honored brands, family tours, travel photography competitions, and tourism promotions.

In addition, over 60 cultural performances will be held, including traditional operas, concerts, acrobatics, and dances.

More coupons targeting a variety of consumers will be launched as well, according to officials.