The Jining exhibition area at the fourth CICTF. [Photo/WeChat account: gh_ccfd1293bad8]

Cultural tourism products at the Jining exhibition area at the fourth CICTF. [Photo/WeChat account: gh_ccfd1293bad8]

Cultural tourism products at the Jining exhibition area at the fourth CICTF. [Photo/WeChat account: gh_ccfd1293bad8]

Thirty-eight cultural tourism companies from Jining, East China's Shandong province, took part in the fourth CICTF, which kicked off in the province's Jinan city on Sept 14.

These companies showcased a wide variety of products at the city's exhibition area, where colorful cultural activities were held to present local cultures.

The Jining exhibition area highlighted the city's cultural characteristics and integrated technological elements with aspects of traditional Chinese culture like the Dacheng Hall of the Confucius Temple, the Yellow River, the Grand Canal and Weishan Lake.

The city presented over 200 cultural tourism products, including carving, inkstone, calligraphy and cultural creative products, within the area.

Acrobatic performances and experiential activities related to the city's intangible cultural heritages also attracted many visitors.

During the fair, a slew of events were held to promote the development of the culture industry. Jining regards the fair as an ideal platform to showcase the city's achievements in boosting the development of cultural tourism industry, as well as a platform to make the city better-known to the public.