Yantai hosts the main event of China Tourism Day in Shandong province on May 19. [Photo/WeChat account: ytwlgov]

The main event of China Tourism Day in Shandong province took place in Yantai on May 19, unveiling a rich tapestry of cultural and tourism offerings. From family adventures to graduation celebrations, wellness retreats, and educational journeys, the event beckoned guests to explore the essence of Shandong and partake in a cultural and tourism extravaganza.

An activity named "Touring Shandong Together with Influencers" injected a dynamic element into the proceedings. Notable social media influencers from the cultural and tourism realm will embark on journeys to key sites across Shandong, actively sharing their discoveries with fans on social media.

The exhibition of Shandong's specialty products at the event drew widespread attention, featuring items like Penglai gourd-carving, Laizhou writing brushes, Jiaodong huabobo, and Laishan paper-cutting, providing visitors with a comprehensive experience of authentic Shandong products.

Yantai, propelled into the spotlight by superstar Hua Chenyu's sunrise concert, introduced six captivating tourist routes. These routes, encompassing natural landscapes and cultural experiences, highlighted the city's charm as "China's most iconic north-facing coastal gem".