Yantai, a coastal city in East China's Shandong province, launched a variety of creative cultural products during the New Year's Day holiday to promote the rapid recovery and revitalization of the culture and tourism market, which has been affected by the COVID-19 pandemic for the past three years.

The city's culture and tourism bureau also rolled out diversified online activities including cloud concerts, opera shows, and exhibitions to visitors during the three-day holiday.

According to local authorities, the city cooperated with local tourism enterprises and held winter-themed activities for visitors, which have helped the city revitalize its tourism industry, and drive economic growth.

A Penglai Pavilion Scenic Area staff member performs a dance to welcome visitors. [Photo/Shm News]

Visitors enjoy the spectacular seaside scenery in the coastal city of Yantai in East China's Shandong province during the New Year holiday. [Photo/Shm News]