The one-month Yantai coastal festival concluded in Yantai, a coastal city in Shandong province, on Aug 31.

The festival is the first large-scale outdoor cultural and tourism event since the outbreak of COVID-19. It played an important role in helping revive the city's cultural and tourism industries.

The event featured more than 170 festive activities revolving around four themes – coastal art, sports, entertainment, and coastal cuisine.

A 24-hour live coastal show, a driving tour along the coast, and the Penglai coastal music festival proved especially popular.

The 24-hour live coastal show received more than 6.5 million views via the Yantai cultural and tourism online platform and Chinese streaming sites Tencent and iQiyi.

More than 80 activities for children were also held, including ocean sports, Yantai's first children's drama festival, and parent-child campaigns.

A total of 100,000 yuan ($14,641.29) in consumption coupons for more than 120 cultural and tourism companies were issued throughout the summer holiday. They offered discounts to scenic spots, libraries, and places with intangible cultural heritage products.

The city's cultural and tourism industries are seeing steady growth thanks in part to the festival. Penglai Pavilion and Changdao Island are already receiving as many visitors as last year.

A coastal music festival is held during the Yantai Coastal Festival. [Photo/WeChat account: ytwlgw]

The first Yantai children's drama festival is held. [Photo/WeChat account: ytwlgw]

People enjoy a night market in Yantai, Shandong province. [Photo/WeChat account: ytwlgw]