A promotional campaign aiming to promote Shandong tourism culture was held in Yantai on May 23, ahead of the second World Senior Tourism Congress (WSTC).

Zhang Mingchi, deputy director of the Shandong provincial department of culture and tourism, made a keynote speech emphasizing the importance of improving senior tourism.

Yu Yongxin, director of the Yantai municipal publicity department, expressed his warm welcome to the foreign guests attending this year's WSTC.

Yantai is a charming coastal city and enjoys a livable environment and rich tourism resources. It is also renowned as homes of Peking Opera, calligraphy and martial art.

The congress is of great significance in promoting local cultural and tourism industry development and also helps enrich the lives of the elderly across the world.

François Vellas, the president of the International Association of the University for the Aged, noted that senior tourism with its unique requirements will play a more important role in promoting cultural exchanges across the world.

With an increasing elder population, the senior tourism industry is attracting more attention. The event will provide solid support for its further development.

During the event, a wide range of featured cultural products and intangible cultural heritage projects from 16 cities of Shandong province were on display, attracting lots of attention from guests from home and abroad.

The launching ceremony for the second World Senior Tourism Congress is held on May 23 in Yantai, East China's Shandong province. [Photo provided to chinadaily.com.cn]

Zhang Mingchi, deputy director of the Shandong provincial department of culture and tourism, makes a keynote speech at the conference. [Photo provided to chinadaily.com.cn]

Foreign visitors are attracted by the featured cultural products at the promotional campaign. [Photo provided to chinadaily.com.cn]