The coastal city of Yantai in Shandong province set up a cross-border e-commerce association on Sept 13 to accelerate the upgrading and transformation of its foreign trade sector. [Photo: official WeChat account of Yantai bureau of commerce]

The coastal city of Yantai in Shandong province set up a cross-border e-commerce association on Sept 13 to accelerate the upgrading and transformation of its foreign trade sector.

The association is aimed at integrating big data into key procedures of cross-border e-commerce such as production, logistics and after-sales services.

More than 120 local companies have become members of the association. The association vows to establish cooperation ties with local universities such as Yantai University and Ludong University to cultivate talents in cross-border e-commerce.