The mascot for the 38th Weifang International Kite Festival [Photo/WeChat account: wfgjfzh]

The mascot for the 38th Weifang International Kite Festival was recently launched in Weifang, Shandong province, to welcome visitors from home and abroad to the city's annual kite festival.

The kite festival is set to open on April 17 and will run until May 5. It consists of a dazzling array of activities, including business promotions, sports competitions, cultural exchanges, performances, and art exhibitions.

The mascot for the 38th Weifang International Kite Festival is seen against the backdrop of blooming cherry flowers. [Photo/WeChat account: wfgjfzh]