Weifang sees tourism surge during Spring Festival

Weifang experienced a boost in tourism during the Spring Festival holiday. The 20 key monitored attractions across the city recorded 3.68 million visits, a 17.76 percent year-on-year increase. Total revenue for these sites reached 206 million yuan ($29.89 million), up 13.04 percent.

Dazzling lantern displays illuminate the Yangjiabu cultural block during the Spring Festival holiday. [Photo/WeChat account: wlweifang]

The extended holiday, which ran from Feb 15 to 23 this year, saw a diverse lineup of 66 traditional cultural activities, 94 artistic performances, and 72 exhibitions, all designed to create a festive atmosphere and stimulate consumption. A primary highlight was the Yangjiabu Lantern Festival, which captivated crowds with dazzling displays, traditional datiehua (molten iron fireworks) performance, and high-tech aerial shows.

Historic sites remained a major draw for travelers. Qingzhou Ancient City ranked among the top five tourist destinations in Shandong province throughout the first six days of the holiday. Visitors were treated to folk performances and traditional rituals that highlighted the city's deep cultural heritage.

A dragon dance troupe performs at Qingzhou Ancient City during the holiday. [Photo/IC] 

Weifang's cultural institutions also saw high engagement. Weifang Museum hosted 40 distinct activities, including calligraphy workshops and an acclaimed exhibition bridging the civilizations of Weifang and Anyang. Additionally, the World Kite Museum offered educational programs centered on the city's iconic kite-making traditions.