The UX, an 85-inch 4k mini-LED QLED TV that is powered by Hisense ULED X platform. [PHOTO by CHANG JUN/CHINA DAILY]

The Global TV brand shipment Monthly Data Report recently released by AVC Revo, a market research agency, shows that global TV shipments totaled 89.19 million units, down 1.7 percent year-on-year, in the first half of 2023.

The report also showed that the shipment scale of China's head brands has continued to increase.

Hisense (including Toshiba) TV shipments continued to grow at a rapid pace, with the company shipping 12.43 million units in the first half of the year. This increased its global shipment market share to 13.94 percent.

According to statistics from AVC Revo, Hisense TV domestic shipments grew by 11.2 percent in the first half of this year. Its retail sales share was 28.79 percent, the highest in the country.

In the 75-inch and 85-inch large-screen segment, Hisense TV's retail sales share exceeded 30 percent.

During this period, Hisense TV overseas shipments increased by 28.1 percent, and shipments in North America and other regions grew rapidly as well.