The Golden Beach Beer City in Qingdao West Coast New Area (Qingdao WCNA) is set to welcome the fourth edition of the Qingdao Fashion Sports Festival. The event, scheduled from July 14 through August 6, promises an exciting blend of sports and fashion.

This year's festival marks a significant milestone with its inaugural international tournament - the International Teqball Tour, orchestrated by the International Teqball Federation. This competition anticipates drawing over 80 athletes from more than 10 countries and regions, underscoring the global appeal of this emerging sport.

In addition to the highly anticipated international spectacle, the festival is set to host four national competitions, expected to attract upwards of 6,000 skilled athletes from various regions throughout China. Aiming to captivate and pique the interests of younger demographics, the event has curated a diverse array of trending activities, including cheerleading, martial arts, parkour, and dance.

Beyond competitive athletics, the festival aims to intertwine entertainment elements, facilitating interactions between sports celebrities and attendees. Visitors can look forward to an exhibition featuring Transformers IP co-branded esports equipment, adding a unique dimension to the sporting experience.

Further enriching the cultural aspect of the festival, a partnership with Youku, an online video and streaming service platform, has paved the way for an IP cultural and creative exhibition area. This space will host screenings of sports-themed movies, offering another layer of engagement for sports enthusiasts and casual visitors.

Performers stage a street dance performance at the previous Qingdao Fashion Sports Festival. [Photo/WeChat account: qdxihaianfabu]