A clam festival, which was designed as a new calling card for regional cultural tourism, concluded on June 5 at Jiaozhou Bay National Marine Park in Chengyang district, Qingdao.

The nine-day festival, consisting of a dazzling array of activities such as beachcombing, sightseeing, camping, fashion bazaars, intangible cultural heritage experiences and fruit picking, aimed to promote local cultural and tourism resources.

The festival attracted nearly 60,000 visitors, and photos and videos of the event went viral on social media, attracting millions of viewers.

The clam festival attracts hordes of visitors. [Photo/WeChat account: hongdaojiedao]

Local farm products are on display at the clam festival in Chengyang district, Qingdao. [Photo/WeChat account: hongdaojiedao]

Visitors try their hands at making rubbing copies of stone inscriptions during the clam festival. [Photo/WeChat account: hongdaojiedao]

Local farmers sell freshly made clam zongzi (glutinous rice dumplings) during the festival. [Photo/WeChat account: hongdaojiedao]

Children learn to make zongzi, a traditional food eaten during the Dragon Boat Festival, which fell on June 3 this year. [Photo/WeChat account: hongdaojiedao]

People enjoy camping at Jiaozhou Bay National Marine Park in Chengyang district, Qingdao. [Photo/WeChat account: hongdaojiedao]

Seaweed bungalows are scattered about Jiaozhou Bay National Marine Park in Chengyang district, Qingdao. [Photo/WeChat account: hongdaojiedao]

The clam festival attracts many people to enjoy the fun of beachcombing. [Photo/WeChat account: hongdaojiedao]