The highly anticipated Rye Music Festival 2021 kicked off in Jimo district on June 12 during the Dragon Boat Festival.

Performing at the festival were musicians and bands such as Xue Zhiqian, Huang Zitao, Chen Hongyu, Deep Water and Nineone.

In recent years, Jimo district has been ramping up efforts to increase its profile and promote its image by hosting music festivals and other brand cultural activities with influential organizations and enterprises.

Singer-songwriter Xue Zhiqian performs at the Rye Music Festival held in Jimo district, Qingdao. [Photo/dzwww.com]

The outdoor music festival attracts thousands of young audiences from across the country. [Photo/dzwww.com]

Audiences at the Rye Music Festival in Jimo district, Qingdao [Photo/dzwww.com]

The Rye Music Festival, one of the biggest music carnivals in China, attracts hordes of young music lovers. [Photo/dzwww.com]

An artist performs at the 2021 Rye Music Festival. [Photo/dzwww.com]