Hisense Group, a leading TV and appliance manufacturer, opened its first membership experience store in the eastern coastal city of Qingdao, Shandong province on Dec 27.

Located at No 11 Jiangxi Road, this is the first and only full-brand direct-sale store of Hisense. The company's major brands such as Hisense, Toshiba, Hitachi, Rongsheng, Kelon, Gorenje and ASKO are all available here.

"The store is Hisense's first attempt to adopt the direct sales business model and reach out to more customers," said Ma Baolong, vice president of Hisense Group China Marketing Headquarters.

Hisense will open 60 such stores across the country in 2021, said Ma.

The membership experience store of Hisense Group is put into operation on Dec 27 in Qingdao, Shandong province. [Photo provided to chinadaily.com.cn]

The interior decoration of the store [Photo provided to chinadaily.com.cn]

Major brands by the Hisense Group are available at the store. [Photo provided to chinadaily.com.cn]

A family activity is held at the store on the opening day, attracting many participants. [Photo provided to chinadaily.com.cn]

Customers browse the membership experience store of Hisense Group. [Photo provided to chinadaily.com.cn]

Customers view air conditioners by Hisense Group. [Photo provided to chinadaily.com.cn]