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Chengyang session of Qingdao Intl Beer Festival commences

(chinadaily.com.cn) | 2018-08-13

The Chengyang session of the 28th Qingdao International Beer Festival opened in grand style on Aug 11 at the Yangmaogou Flower Sea Wetland Park, starting a 16-day beer carnival.

With a total investment of 5.5 million yuan ($0.8 million), the 6000-square-meter main venue in the wetland park is exclusively designed for the festival. Constructed in the membrane structure, it is in perfect harmony with the park's natural environment, which is one of the features of the Chengyang session.

To showcase Chengyang as the hometown of engines and bullet trains, the venue is also decorated with corresponding elements. In the west of the main venue are two beer tents covering an area of 10,000 square meters, where nearly 10,000 tourists can join together to enjoy beers from all over the world.

During the beer festival, beer-themed days of different countries are held in the venue. More than 300 youth football teams from five continents coming to Chengyang to attend the "Gothia Cup", the largest international youth soccer tournament, will be invited to participate in the themed-day activities, adding the revelries of World Cup to the festival.

Besides, to improve the business environment in Chengyang, visitors from foreign business associations and foreign-owned businesses in Qingdao will also be invited to enhance the economic and trade communications among different countries. 

What's more, the Water Curtain Film Festival introduces high techniques such as "LED lights" and "5D projection" into the beer festival. A huge water curtain as high as a five-story building has been built in the eastern bank of Yangmaogou River, and more than ten films will be projected on it, such as Black Dragon Comes Out of the Sea and Golden Phoenix Flies in the Sky.

Various performances will be staged to attract more local residents and tourists to participate in the beer carnival. From Aug 17 to 19, the three-day selection activity co-organized by "I'm a Star", one of the most popular programs on Shandong TV, will provide talented revelers with a performing stage. And the "Rock Gala Night" on Aug 12, the "Gothia Cup Football Carnival Night" on Aug 14, the "Errenzhuan Show" (a song-and-dance duet popular in northeast China), on Aug 18, the "Electronic Music Gala Night" on Aug 25, and the special performances by "Super Fighters King" from Aug 20 to 22 will certainly infuse more fun into the beer festival.

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Variety show stars from CCTV and SDTV present an interesting show for tourists at the opening ceremony of the Chengyang session of Qingdao Intl Beer Festival on the evening of August 11. [Photo/bandao.cn]

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Numerous tourists witness the opening of Chengyang session and starts a 16-day beer carnival together in the main venue on August 11. [Photo/bandao.cn]