Qingdao Kingking Group (青岛金王集团) was established in 1993, and it deals in four major areas including candles, aromatherapy and aromatherapy products, cosmetics, oil and gas production, and mining of gold and non-ferrous metals. And it was listed in the Shenzhen Stock Exchange in 2006. In 2013, the group formally entered the cosmetics industry, used the unique "industry plus capital" method to establish investment alliances in the industry, and achieved innovative breakthroughs.

The company hopes to drive sustainable development through independent innovation. The group has applied for a total of more than 1,800 patents, and is among the top ten Chinese patent companies. It is the standard constitutor of China's wax product industry and the world leader in aromatherapy and candle research and development. By building the core competitiveness of the company and adopting a distinguished business strategy, it occupies a strong position on the world stage and has established a leading position in numerous markets.