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Lanhua e-commerce firm showcases full-chain services at Yellow River expo

LMS
chinadaily.com.cn|Updated: July 01, 2026

Shandong Lanhua Cross-border E-commerce appeared at the 2026 Yellow River Basin Cross-Border E-commerce Expo in Qingdao, Shandong province, on June 25, showcasing its full-chain services for global trade.

As a one-stop integrated cross-border trade service provider, the company joined the expo with a service system covering source supply chains, overseas market expansion and digital trade support. Its booth drew strong attention on the opening day.

As a supporting service provider for the expo's Yellow River specialty industrial belt and physical product display area, the company presented source supply-chain solutions across a range of categories including household goods, hardware, auto and motorcycle parts, and pet products.

The company also highlighted its cross-border model featuring domestic and overseas coordination, front-end exhibition and back-end warehousing, full-chain services and digital empowerment. The model is designed to help companies "buy globally, sell globally and move goods worldwide".

During the expo, buyers, factories and cross-border sellers showed strong interest in its services, which cover market research, customs clearance, logistics, overseas warehousing, legal and tax services, and overseas exhibition support.

Several source factories and cross-border sellers reached preliminary cooperation intentions, hoping to use the company's service network to expand brands' overseas presence and improve global market access.

兰华跨境亮相2026黄河流域跨境电商博览会.jpg

Lanhua Cross-border E-commerce presents its full-chain service model at the 2026 Yellow River Basin Cross-Border E-commerce Expo in Qingdao. [Photo/Linyi Daily]

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