Linyi entrepreneur outlines strategic steps for successful global expansion

[Video/Linyi International Communication Center]

Entrepreneurs often face significant hurdles when expanding abroad, including lacking passports, unfamiliarity with target markets, language challenges, and accommodation troubles.

Geng Yanzhou, chairman of Shandong Haoduobao Supply Chain Co Ltd in Linyi, sees these concerns as critical obstacles for new international ventures.

To overcome these obstacles, Geng advises entrepreneurs to partner with the Linyi municipal government, State-owned enterprises, or chambers of commerce, stressing that initiating action is crucial.

He offers a clear process: understand your product thoroughly, research target international markets, and stay focused. Geng notes that once entrepreneurs recognize overseas demand and potential profits, initial fears dissipate, driven by immense global opportunities.