Linyi entrepreneur expands global footprint of Chinese retail goods

[Video/Linyi International Communication Center]

Geng Yanzhou, chairman of Shandong Haoduobao Supply Chain Co Ltd, transitions from domestic to international retail markets.

Noticing products sold for 1 yuan ($0.15) in China reaching 10 yuan abroad, Geng saw significant growth opportunities. Spurred by government initiatives within Linyi Trade City, he opened his first overseas store in Laos in 2022.

Adopting a consistent pricing strategy, Geng quickly expanded, opening numerous stores across Southeast Asia. His company now operates over 300 outlets in more than 30 countries, including Angola.

Driven by global trade potential, Geng regards international expansion of Made-in-China goods as a transformative opportunity, highlighting local entrepreneurs' ambitions to bring domestic industries to the world stage.