Linyi Trade City. [Photo provided to chinadaily.com.cn]
Over the past 40 years, Linyi Trade City in Linyi, Shandong province, has become the largest professional market cluster as well as a crucial logistics hub and wholesale trade center in China. Evolving from a collection of roadside stalls to an international shopping center, it is known as "China's Market City" and "China's Logistics Capital".
Benefiting from national policies like the Belt and Road Initiative and the pilot zones for cross-border e-commerce, Linyi Trade City is rapidly expanding its online and offline presence both domestically and internationally.
In 2025, Linyi Trade City achieved a market transaction volume of 708.53 billion yuan ($103 billion), up 7.3 percent year-on-year. Its logistics volume amounted to 1.08 trillion yuan, a 7.5 percent increase over the previous year, while its export and import volume reached 124.52 billion yuan, marking a year-on-year growth of 8.5 percent.
It boasts 136 specialized wholesale markets and over 63,700 shops, employing over 1 million people in the trade and logistics sectors. It is the largest procurement base in China for sportswear, educational supplies, and safety protection products.
Linyi Trade City has evolved into a logistics metropolis, with a comprehensive "road, rail, sea, and air" network. It features 22 logistics parks, 2,208 logistics enterprises, and a planned 176-square-kilometer modern logistics city. Its road network connects to all county-level cities in the nation, offering competitive pricing. It also leads in international road transport, hosting the first TIR assembly center in China.
As an open trade platform, Linyi Trade City benefits from policies targeting market procurement trade and cross-border e-commerce pilot zones, with goods exported to over 190 countries and regions. It has established 70 overseas malls and warehouses in 30 countries and regions, enhancing global trade connectivity.
Emerging as a hub for new business models, Linyi Trade City promotes e-commerce with 60 parks and 210,000 online merchants. It has become the largest livestreaming e-commerce base in northern China.
Looking ahead, Linyi Trade City aims to promote the deep integration of the real economy and the digital economy, establish an important strategic pivot for high-standard opening-up in Shandong, and build a "dual center" consisting of an international commodity distribution center and an international logistics center.
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