Linyi enterprises link e-commerce trade future at South Korean fair

Buyers gather at the Linyi exhibition area during the 2025 Korea E-commerce Fair held in South Korea. [Photo/LYToday]

Linyi in Shandong province, revered as logistics capital of China, is home to a multitude of enterprises producing a diverse range of products, including hardware, ceramics, and daily necessities. Located at the central hub of the north-south transportation corridor in eastern China, and the eastern bridgehead of the Eurasian Continental Bridge, it is the largest market cluster and commodity distribution center in northern China.

Shandong Lanhua Group, founded in 1999 in Linyi, covers an assortment of businesses including trade and logistics, e-commerce, international trade, cultural tourism, school education.

Last year, it hosted a special session during the three-day 2025 Korea E-commerce Fair, showcasing Linyi enterprises' capabilities and fostering international business connections.

Representatives from Seoul's industrial promotion agencies, import associations, and e-commerce associations participated, integrating trade resources and facilitating Linyi's market entry. The event featured industry seminars, new product launches, and business-to-business meetings, promoting information sharing and innovative development.

"Linyi smart manufacturing" was a highlight, showcasing the city's latest products and technologies, focusing on matching South Korean market demands with Linyi's local products and services.

"The Korean customers specially came to us to place orders for custom-made products. On the first day of the event, we received several large orders for plush dolls," said a manager of Linyi's toy enterprise who was surprised to see the product's large demand in local markets.

"The Chinese e-commerce market is far ahead. Visiting the exhibition has enabled me to acquire valuable experience in e-commerce operation," said a South Korean buyer who was impressed by the exhibits at the Linyi Trade City exhibition area, expressing a strong willingness to cooperate.