A handcrafted zodiac-themed cloth horse has recently gained immense popularity, with sales surpassing 1,000 units during the Spring Festival. Behind this success is Liu Peizong, a fourth-generation practitioner of this traditional cloth toy craft recognized as an intangible cultural heritage (ICH) of Dongying.
Liu Peizong crafts a horse cloth doll in his studio. [Photo/WeChat account: dongyingdaily]
In his studio, every piece begins with carefully selected fabric and thread, and goes through a meticulous, fully handmade process involving more than ten steps — from design and cutting to stitching, embroidery, and final shaping. While rooted in tradition, Liu's work embraces innovation. By incorporating techniques such as tie-dye and blue calico-making craft, he introduces a refined visual style that blends classical elegance with contemporary minimalism.
In Liu Peizong's studio, a diverse range of cloth dolls are on display. [Photo/WeChat account: Lijinfabu]
Trained in arts and crafts, Liu brings a modern perspective to inherited techniques. His approach focuses on preserving traditional patterns while reinterpreting forms to appeal to today's audiences. The result is a collection that reflects both cultural symbolism and modern aesthetics.
The works of Liu's Puppets showcase traditional craftsmanship. [Photo/WeChat account: dongyingdaily]
His creations have attracted attention at exhibitions, local cultural events, and public showcases, resonating with visitors who appreciate both their nostalgic value and fresh design language. Some works have also reached international audiences, contributing to cultural exchange.
To safeguard his original designs, Liu has registered copyrights for more than 150 products. This has enabled him to engage more confidently in promoting traditional craftsmanship.
Through dedication and innovation, a once-declining craft is being revitalized, demonstrating how heritage can endure and evolve in a modern context.
