Students write chun (spring) on red paper to experience the festive atmosphere in Linyi, the hometown of calligrapher Wang Xizhi (303–361). [Photo/Linyi Daily]

Linyi in East China's Shandong province enjoyed a vibrant Spring Festival season, driven by the deep integration of commerce, culture, and tourism. The Shuiyun Langya scenic area became a major attraction, welcoming over 700,000 visitors. Families came to see the robot performances and drone light shows, turning a brief visit into an extended stay.

In the historic former residence of Wang Xizhi (303–361), the great calligrapher's legacy came to life. A new immersive night tour, featuring 12 themed performances across 10 key sites, allows visitors to step into the elegance of the Wei and Jin dynasties (220–420). The series of activities will run through March 8.

The integration strategy extends beyond scenic spots. The China Linyi small commodity city now includes a tourist center and an intangible cultural heritage workshop showcasing Langya paper-cutting. It has been rated as a national 3A-level tourist attraction. During the pre-holiday peak, its festive decorations reached over 6 million households nationwide.

This synergy significantly boosted Linyi's economy. During the Spring Festival holiday, seven key scenic spots in Linyi's Lanshan district alone received over 930,000 visitors, generating 24.5 million yuan ($3.55 million) in revenue.