Shandong province recently released a four-year (2024-27) action plan outlining its ambitious goal of becoming a leading tourism destination. The plan aims to attract over 1 billion tourists annually by 2027, generate 1.3 trillion yuan ($180 billion) in tourism revenue, and increase the share of tourism and related industries in overall GDP to over 5.2 percent. The plan places a strong emphasis on sustainable tourism development, proposing industrial clusters of intangible heritage items and the development of eco-tourism products. It also highlights the importance of showcasing cultural heritage and cultural relic resources along the national cultural park routes.
